AdobeSummit 2013, 1 week later… what are the takeaways?

Following my previous blog post about AdobeSummit, I’ll try in this blog post to list out everything that catch my attention. I’ll be undoubtfully missing a lot of what has been said but I’ll list also every other ressources available.
As usual, proud to be a data nerd thus data first!
Check out Summit by the Numbers by Michelle Kiss

Let’s start with the end:

1. “Adobe Sneaks”

This session which took place at the end of the Summit exposed features that are either in development or beta testing.


Here they are:
#BoomData – bringing in through drag and drop external data such as offline data from a good old fashioned but reliable Excel file and overlaying SiteCatalyst and dashboards
#SeeAndBelieve – data-vizualisation oriented feature or next generation of Pathing reports, pivoting around any points, including conversion.
#QuickTrend – real time trends & insights collection for for content/conversion/acquisition with drill-able data.
#Automagic – next generation of existing SAINT feature, a rule builder application relying on Regex to facilitate campaign tracking codes or else classification – no more .tab file 😉 I love anything which sounds like automation…
#DAMVideo – video tapestry (rendering video into panorama image). a DAM video solution that renders a filmstrip-type view of each video.
#OnTheEdge – Not 100% sure to understand this one, what others say: Responsive design quick editor.
#ClickClickDone – Inline editing, adding components
#SweetEmotion – Emotion Engine based on tweets which sorts commentary by negative and positive sentiment.
#TweetBoost – analysis of “influencers” who are driving traffic to the sites by factors including retweets, clicks and conversions and paid views
#CMOBFF – tools for CMOs

If I had to choose, 2 out of those 10 sneaks really grab my curiosity : Automagic & BoomData, only because I can see a direct relation to my work and usage of Adobe Products. Let’s say 3 #QuickTrend, because it sounds promising even though I haven’t seen it in action.

2. Session Takeaways

Keynote Catch phrases

The Summit was the occasion to clarify the “mutation” for Adobe digital marketing products into 5 core solutions (Adobe Analytics, Adobe Media Optimiser, Adobe Social, Adobe Experience Manager and Adobe Target).
Adobe Analytics which is at the end my main concern, is split into 2 products Adobe Analytics Standard & Adobe Analytics Premium:

Quote from Tim Wilson, the main difference between both version is that Premium users will have access to Insight while Standards users will not.

I am not giving up on findings good stuff to share about the actual sessions which took place, however for now ressources are limited so stay tuned, as soon as I get access to some of those below, you will know. In the mean time, I shared some links about the SC advanced time-saving tips & have a look at the ressources below.

Digital Analytics
– Solving the attribution dilemma: Five keys to cross-channel ROI measurement
– Site Catalyst advanced: The time-saving tips you’re not using (Ben Gaines)

• tip: Usage of processing rules or how to use processing rules to replace getQueryParam
• tip: Change segment for individual reportlet on a SC dashboard by clicking report suite name in the reportlet.
• tip: Correlation, Participation, and Pathing can all be enabled retroactively (to SC v15 upgrade date)
• tip: Apply segment and set rept/dashboard as landing page – will keep the segment every time you log in.
• tip: Conducting Cohort Analysis with Adobe SiteCatalyst
• spoiler: Upcoming release: All correlations enabled out of the box, no need to enable.
• spoiler: Coming soon! Latency notifications in SiteCat, so you know what you’re looking at.

– New innovations for Mobile with the Adobe Marketing Cloud
– Predictive Marketing: Unearthing hidden behaviors and data patterns

Targeting & Optimization
– Adobe Test&Target: Essentials for building relevant, high-converting entry page experiences
– Adobe Test&Target: Closing the loop: A personalization blueprint for B2B & lead-gen marketers
– Adobe Test&Target: 2013 Conversion ROI All-Stars: trues stories of optimization success.

3. Great ressources:

Blog Post suggestions to read:
The best advice from Adobe Summit 2013 from Ashley Huffman @chicktech
Adobe Gives Sneak Peek of Leading Edge Marketing Solutions
Four Takeaways from Adobe’s “Summit” Digital Marketing Conference from Bryan Yeager
Michelle Kiss & Tim Wilson – Official Summit Insiders

If you liked this post, spread the love!